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The story centers on a family headed by Ramkishan, and containing his wife Mamta as well as three sons, played by the leading actors. The film stars Salman Khan, Saif Ali Khan, Mohnish Behl, Tabu, Sonali Bendre and Karisma Kapoor, while Alok Nath, Reema Lagoo, Neelam Kothari, and Mahesh Thakur play pivotal supporting roles. The film was produced and distributed by the home production of Sooraj Barjatya, Rajshri Productions. Hum Saath Saath Hain 1999 (English: We are together) is a 1999 Indian drama film written and directed by Sooraj R.
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With this brand campaign, the Zee Cinema family aims to create meaningful touchpoints to interact with their audience while wholeheartedly celebrating hope, positivity, and togetherness.Hum saath saath hain full movie download filmywap hum saath saath hain 720p download hum saath saath hain full movie download 720p hum saath saath hain full movie hd 720p filmywap hum saath saath hain 2002 With festivities enveloping our spirits, Zee Cinema’s ideology – Seene Mein Cinema gains momentum as the channel gears up to air back-to-back blockbuster movies like Rashmi Rocket, Thalaivi, Squad, Antim, Sooryavanshi, Sanak and many more. It encourages us to move forward with a new sense of positivity.” Each brand film mirrors the story of not just one person but the story of us as a people. The “Rehna Hai Saath Saath” campaign captures this spirit of togetherness that has helped us emerge stronger. We, as a society, come together and do the extraordinary when times are tough. Zee Cinema has always been a champion of blockbuster movies and cinema’s core attribute of inspiration and togetherness. The same is reflected by the 13% viewership rise for the Hindi Movies Genre during the 2nd wave. This became even more apparent when we gathered around our television, as families, and watched movies together during the difficult phase of lockdown. Kartik Mahadev, CMO- Content business, ZEEL added, “Cinema is an inspiring and binding medium. We hope to instil this spirit of happiness and deliver the promise of quality entertainment to all the families connected with us.” Kartik Mahadev Through this brand campaign, we want to celebrate each audience member, their spirit and our ability to work together through it all. Rehna Hai Saath Saath is an extension of this sentiment. Here, connections have helped us survive and togetherness is what helps us progress. In this phase, we have all experienced a whirlpool of emotions. During the pandemic, we tried to help our audiences stay entertained and engaged with heart-warming films. Talking about the brand campaign, Ruchir Tiwari- Cluster head, Hindi movie channels, ZEEL said, “Zee Cinema has family entertainment at its heart and strives to deliver it with every movie presentation.
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These brand films will be promoted across TV and digital platforms in a multi-phased campaign. Capturing the sentiment – ‘Ek daur se guzar ke hi humein pata chala, saath rehne ki ahmiyat, these heartfelt stories highlight how we now treasure connection with each other more than ever.
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Together, Zee Cinema and its creative agency Lowe Lintas conceptualised and created a series of three brand films that puts the spotlight on an array of emotions people experienced during the Covid-19 pandemic. The channel took this essence to build a campaign around the theme #RehnaHaiSaathSaath. People connected with this film even more during this phase because it made them ’feel good’ and more importantly ‘feel together’. It takes a cue from one of the most watched films on the channel during the pandemic – Hum Saath Saath Hain. The campaign is strongly connected with the nature of content the channel offers and the values it portrays. This campaign is in line with the same brand purpose, where the channel aims to foster a deeper connection with its viewers using extremely topical and therefore unmistakably relatable truths. With the Brand philosophy of ‘Jazba Hai Jeene Mein, Jab Cinema hai seene mein’, Zee Cinema always aims to infuse positivity and inspire every individual to make the most of everything life has to offer.
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Brand research shows that audiences place the channel in the Orange need state of Needscope model, which is strongly associated with attributes of Togetherness, Belonging, Harmony, hope and encouragement.
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Zee Cinema, the leading Hindi movie channel, shares a deep emotional bond with its audiences built over time through its content and communication, which is why it has, today, become a part of audiences’ family.